At the October 1st, 2018 town meeting, the governing body unanimously approved a new town logo based on the motto selected overwhelmingly by the people of Boonton, “Small Town, Big Heart”. Thank you to the S3 Agency for creating the logo at no cost to the taxpayers. S3 is an award-winning full-service creative agency that helps elevate and amplify brands, such as BMW of North America, Eight O’Clock Coffee and Wyndham Worldwide. Owned by a Boonton resident and located in the heart of downtown Boonton (since its founding in 2001), S3 is proud to serve as the home for some of the most talented creative professionals in the state. For more information, visit theS3agency.com.